Ambience Factory 2018-2021
Performance/Satire
“Be you: BUT BETTER
Ambience Factory reengineers your mindset.
We upsize the individual in the downsized corporation.
Fusing the changing forces of work, life and technology, Ambience Factory gives you the right stuff for a brighter future, optimising your mindset in the face of resilience. Products include work-forced mindfulness to interrupt the workflow with instructions to meditate, inspiring corporate presentations to motivate the workforce and relentless social media posts to inject bursts of well-being on demand.”
Sophie Huckfield and Sophie Bullock are ‘Ambience Factory’.
Through workshops, performances, installations, videos and other productions, we use play and comedy to investigate work practices in order to engage the wider workforce with current working conditions and the methods employed by neoliberal corporations and institutions to increase productivity, which often affect emotional and physical wellbeing. A key part of our practice is driven by a need to spread information and facilitate debates with audiences who may not otherwise have access to current research around these issues.
Perfomances, exhibitions and publications include:
The Experimental Variety Showcase at Shaw Theatte, London.
Virtual Futures: Near Future Fictions, Shoreditch.
Vivid Projects, Birmingham
Artist-Network
Wolverhampton Museum and Art Gallery
AIR Gallery, Altrincham
The Art of Not Doing Conference at Birkbeck University
The University of Birmingham
Wolverhampton University
Identitiy Designed by Kieth Dodds
